ESG For All: Communicating about your ESG commitments without falling into greenwashing.

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ESG For All: Communicating about your ESG commitments without falling into greenwashing.

Today, companies are increasingly expected to demonstrate their ESG commitments.
 

Clients, employees, investors and public authorities are calling for greater transparency and credibility..

But how can companies communicate about their environmental and societal commitments without risking accusations of greenwashing?

Between rising stakeholder expectations, a rapidly evolving regulatory framework and growing reputational pressure, ESG communication has become a delicate balancing act. 

Communication that is too vague or insufficiently substantiated can undermine a company’s credibility, while transparent, authentic and well-structured communication can strengthen trust with partners and the wider market.

During this new ESG For All event, we will address the following questions in a practical manner:

  • How can you communicate credibly about your ESG commitments?
  • What mistakes should you avoid when communicating about sustainability?
  • What is the regulatory framework surrounding green claims and environmental allegations?
  • How can you reconcile storytelling, transparency, and legal compliance?
  • What best practices should you adopt to avoid greenwashing while promoting your initiatives?

To enrich this discussion, we will bring together speakers with complementary expertise: a communication expert specialised in ESG and responsible communication strategies, a public relations professional navigating both communication practices and regulatory requirements, and an expert on the regulatory framework surrounding green claims. 


Practical information: 

  • 8:30 – Welcome and breakfast offered by Turtle 
  • 9:00 – 10:30 – Inspiring insights and discussion
  • 10:30 – 11:30 – Networking​


As with all ESG For All events, this exchange will be pragmatic and solution-oriented, with the aim of helping companies communicate their ESG commitments in a way that is credible, transparent and aligned with emerging regulatory requirements.​

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Date & Time
Tuesday, April 14, 2026
8:30 AM 11:30 AM (Europe/Brussels) Add to Calendar
Location

Beci

Avenue Louise 500
1050 Bruxelles
Belgium
+32 2 648 50 02
02/648.50.02
info@beci.be

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Organizer

Beci

+32 2 648 50 02
02/648.50.02
info@beci.be
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