The webinar is held in English

This one-hour programme is designed to introduce you to the key features of Japanese business culture and help you avoid common pitfalls - making you and your Japanese counterparts feel more comfortable and laying the foundations for a fruitful relationship. Emphasis is placed on differences in communication style and social behaviour.

In partnership with the EU-Japan Centre for Industrial Cooperation, partner of Enterprise Europe Network in Japan, Beci and Enterprise Europe Brussels invite Brussels-based companies interested in developing business relations with Japan to immerse themselves in Japanese business culture.

Japanese culture expert Angela Kessel will address the following topics:

WELCOME AND INTRODUCTION

GETTING READY FOR YOUR TRIP TO JAPAN

• Business cards, gifts and more 

THE FIRST MEETING

• Greeting and addressing your partners
• Seating orders and other meeting etiquette
• What to expect from a first meeting
• Tips

JAPANESE INDIRECT COMMUNICATION

• How the Japanese say Yes and No
• Frequent Japanese reactions and how to interpret them
• Getting your own messages across in an appropriate way
• Tips

SOCIALISING

• Important business manners 
• In the evening: Going out together
• Smalltalk

Q&A

Programme

10h00 – 10h05 Welcome and introduction of EEN activities by Jean-Philippe Mergen, Director Internationalisation, Beci

10h05 – 10h10 Introduction of the EU-Japan Centre, by Antonin Gilkain, EU-Japan Centre for Industrial Cooperation

10h10 – 11h00 Japanese Business Culture, by Angela Kessel, Access Culture

• • • Getting ready for your first trip to Japan
    • The first meeting
    • Japanese indirect communication
    • Socialising
    • Q&A