Brand, branding, marketing… three words often confused, yet they are at the heart of your company's value..

Whether your ambition is to become a leader in your market, attract an investor, develop a franchise network or simply stabilize your growth, your brand is a decisive lever to achieve this.

In most SMEs, building a strong brand remains low on the list of priorities. It's intangible, difficult to measure, and often perceived as a cost rather than an investment.

A strong brand, however, creates real economic value. :

✔️ Your customers are willing to pay more for your products,
✔️ They become more loyal and recommend you,
✔️ Your sales costs decrease,
✔️ You attract talent and partners more easily.

The result: higher margins, a more stable market share, and more sustainable growth.

Join us and discover how you too can take ownership of your own brand

In a world where artificial intelligence now influences consumer choices, less visible brands struggle to gain a foothold.

This session will help you understand how to transform your brand into a strategic asset and make the right decisions: focus, dare to stand out, remain consistent, and invest for the long term..

Agenda :

✔️ Introduction to the impact of a strong brand
✔️ Demystifying the essential principles of branding
✔️ Practical advice for mastering your brand's future trajectory

Speaker :

Katelijne Van Loo, Independent consultant in brand strategy and management. She helps business leaders and founders transform their brands into drivers of growth.

Registration is mandatory

☑️ Free for Beci members.

️☑️ €85 excluding VAT for non-members. Discount code - 100% off for the first 5 registrants with the mention "Becimarque2026".