This is the second edition of our AI Night series.

Each edition highlights a different theme, and we continue the series with a topic that is as divisive as it is fascinating: AI in Retail: Extreme Personalization or Intrusion?

The goal of the evening is to bring together two perspectives: corporates and startups.

Why is AI transforming retail?

Artificial Intelligence is revolutionizing the customer experience in retail: hyper-personalized recommendations, prediction of purchasing behavior, real-time inventory optimization, and predictive trend analysis. 

Retailers can now anticipate needs even before customers express them.

But is this level of personalization going too far? Between relevant recommendations and commercial surveillance, the line is becoming increasingly blurred.

AI enables the creation of highly detailed customer profiles, tracking of purchasing journeys, emotion analysis through facial recognition, and even the prediction of life events (pregnancy, relocation, career changes). This intimate knowledge of consumers raises major ethical questions.

That’s why finding the right balance between personalization and privacy, as well as ensuring transparency in data usage, must be a priority.

A thoughtful approach is essential: retailers need to understand customer expectations, legal boundaries (GDPR), and how to build long-term trust.

During 90 minutes, four speakers will share presentations including use cases, feedback, and insights on the ecosystem, followed by a 30-minute open Q&A session with the audience.

Target Audience: Retail leaders, marketing/CX managers, IT and data profiles, product owners, consultants, startups, public sector professionals, and anyone curious about the real impact of AI in retail.

Practical information:

Language : English

Date: Wednesday, June 4, 2026

Time: 6:00 PM - 8:00 PM

Price :

• Free for Beci members
• €22,5 (excl. VAT) Membership Access
• €45 (excl. VAT) for non-members