The webinar is held in English

China is one of the world’s largest and most dynamic markets, and an important trading partner for the EU. For European SMEs, it offers significant business opportunities, but also a highly competitive and complex environment where preparation and local knowledge are key to success.

To help European SMEs successfully navigate this market, EU SME Centre, Beci et Enterprise Europe Brussels invite you to a practical webinar dedicated to exporting to China.

The session will provide an overview of China’s regulatory environment, key sales channels, and current market trends, with a strong focus on practical guidance for SMEs looking to enter or expand in the market.

During the webinar, David Lavorel, will share actionable insights on:

• how to approach market entry in China in a structured and realistic way;
• how to identify and select reliable local partners and distributors;
• how to conduct effective due diligence and mitigate business risks;
• how to recognise and avoid common scams targeting foreign companies.

Programme

10h00 – 10h05 - Welcome words. With Ekaterina Clifford, International Community Manager, Beci

10h05 – 10h10 - Introduction from EU SME Centre. 

10h10 – 11h00 - Unlocking China: Market Insights, Emerging Trends, and Risk Protection. With David Lavorel, Business Advisor, EU SME Centre

11h00 - 11h15 ​- Q&A session

Speaker

David Lavorel, Business Advisor, EU SME Centre

David Lavorel  advises European SMEs on how to access opportunities and mitigate risks in the Chinese market.

A seasoned advisor with extensive experience on China-related matters, he has spent most of the past 30 years in China. He worked for a French electric utility company, a European chemical group, the Trade section of the French Embassy in Beijing and a leading European Intellectual Property Law firm. In 2010, he was selected by the European Commission and a consortium of chambers of commerce to launch the EU SME Centre Phase I.

During his career, he has advised hundreds of SMEs on how to approach the Chinese market, with a particular focus on industrial and infrastructure sectors.

Participation

• Language: English
• Platform: Zoom. You will receive the link in the confirmation email. (Please check your spam folder)
• Registration is mandatory
• Free thanks to EU SME Centre and Enterprise Europe Brussel