The webinar is held in French​​

Newsletter campaigns, the use of cookies, and user tracking are at the heart of digital marketing. But between the GDPR and ePrivacy rules, the line between what is allowed and what is prohibited often remains unclear. What room for maneuver do you still have today to communicate effectively without risking sanctions?

This webinar will clarify what is still permitted and how to implement it correctly. You will understand the best practices to adopt for your email campaigns, cookie banners, and advertising and analytics tracking tools.

Webinar Objectives:

• Understand the legal obligations applicable to newsletters, cookies, and tracking tools
• Identify what is still authorized and the conditions that must be respected
• Discover best practices to remain compliant in digital marketing
• Avoid legal risks and strengthen user trust

Who should attend?

Entrepreneurs, marketing and communication managers, web developers, legal experts, consultants, e-commerce managers, start-ups, SMEs, and anyone involved in managing websites or digital campaigns.

Why not to miss the webinar?

• Because penalties for non-compliance can be costly.
• Because correctly applying the rules inspires trust among your clients and partners.
• Because it is possible to continue doing effective digital marketing while respecting privacy.

Speaker

Sophie Everarts de Velp of Mutatis legal is a lawyer at the Brussels Bar. She supports companies in matters related to intellectual property (copyright, trademarks, etc.), technology law (artificial intelligence, websites, etc.), and data protection (GDPR, cookies, etc.). She is also an accredited expert by the Belgian Federal Public Service for Economy (SPF Économie), authorised to carry out free intellectual property pre-diagnostics for businesses.

Practical Information

Date: Tuesday, 28 October
Time: 12:00 - 13:00
Platform: Zoom. You will receive the link in the confirmation email. Please check your spam folder. The webinar will be recorded.
Language: French

The webinar is brought to you by Mutatis Legal and Enterprise Europe Network