The event is held in English

Going international or already doing business across borders?

New markets, partners, regulations, innovation, sustainability, technology, risks… International business comes with plenty of questions. The good news? You don’t have to find all the answers alone.

Join us on 15 October for the opening of the 2026–2027 season of Hello Brussels! Hello World! and meet the people and organisations that can support you on your international journey.

Discover different services that can help you with the questions and challenges you may encounter along the way, with a special focus on the Enterprise Europe Network support, delivered in Brussels through Beci and hub.brussels.

Our different partners will present their expertise, the questions you can turn to them with, and when their support can be useful. You will also hear from Brussels SMEs about their own international journeys and the challenges they have encountered.

Expect insights, real stories, conversations, and new connections.

Whether you are taking your first international steps or already operating across borders, come and discover who can help you and who you might want to turn to when your next question arises.

Programme

Moderated by Ekaterina Clifford and Edouard Cambier

18h00–18h10 — Welcome

Opening the 2026–2027 season of Hello Brussels! Hello World!

18h10–18h45 — Discover EEN and how it can help your international business

Meet the people and expertise available through the Enterprise Europe Network and discover who can help you with different international business challenges:

• Barbara Andreani, Head of Unit Internationalisation & Innovation, hub.brussels : innovation; digitalisation; IP; tech and R&DI partnering
• Sabrina Bijlsma, hub.brussels - sustainability; tech and R&DI partnering
• Aïda Yassine, hub.brussels - sustainability; tech and R&DI partnering
• Ekaterina Clifford, Beci - internationalisation; Single Market; business partnering

 18h45–19h05 — Challenges and Solutions

A fireside chat with selected SMEs about their international journeys, the challenges they encountered, and the support that helped them move forward.

19h05–19h25 — Meet the Partners

Meet the experts and organisations joining us throughout the season:

Partena Professional, BDO, Coface (TBC); Belgian Luxembourg Chambers of Commerce Abroad (BLCCA).

19h25–19h30 — What's Next?

A preview of the questions and conversations coming up in the Hello Brussels! Hello World! 2026–2027 season.

19h30–20h30 — Networking

What is EEN?

The Enterprise Europe Network (EEN) helps companies access international opportunities and find the expertise, connections and support they need to develop their business across borders. 

The EEN is a network of 569 partner organisations and 3,000 experts across 56 countries. This means that, whatever your question, we can draw on expertise and contacts from across Europe and beyond.

In Brussels, Beci and hub.brussels are your local EEN partners - Enterprise Europe Brussels. Together, we offer support in areas ranging from operating within the Single Market, internationalisation and accessing finance to innovation, sustainability, digitalisation, and finding partners for business, technology and R&DI activities.