Following the many questions raised during our ESG for All event in March regarding communication and greenwashing, we are offering a workshop to address your concerns, clarify best practices, and guide you in the practical implementation of credible and impactful ESG communication.

Your company is certified B Corp, Ecodynamic, Good Food… or you are already implementing concrete sustainability actions.

But one question often comes up: how can you communicate effectively about your commitments and highlight them without falling into greenwashing?

Today, a logo on a website or a LinkedIn post is no longer enough. Your clients, talents, and partners want to understand what you are doing in practice, why you are doing it and what real impact it creates.

This workshop is designed to help you turn your real impact into communication that is clear, credible and engaging without greenwashing, without jargon, and without waiting to be perfect.

🧩 Workshop concept

An interactive, small-group session designed to help you step back from your current communication approach and learn how to better communicate your sustainability commitments, both internally and externally.

We will cover:

• labels (and what they really mean);
• evidence rather than promises;
• transparency, trade-offs, and progress;
• and how to structure a message that builds trust.

All of this is based on real-life cases, good and bad examples, and your own business context.

During these 3 hours, Pulsitive Impact experts will help you: 

• Understand today’s rules of sustainable communication
• Identify greenwashing risks (and how to avoid them)
• Conduct a self-assessment of your current communication
• Clarify your key message around your company’s commitments and labels
• Start structuring an “engagements page” or a mini impact report

You will leave with practical tools, templates and a clear vision of what you can improve immediately.

Who is this workshop for?

• Companies already engaged or in transition
• Certified organizations (B Corp, Ecodynamic, Good Food…) or in the process
• Executives, communication, CSR/ESG, and project managers
• Any organization looking to communicate more accurately and credibly

Why attend?

• Because your impact deserves more than a logo
• Because effective communication strengthens your credibility
• And because today, transparency is a strategic advantage

Practical information: 

• 3.00pm : Welcome
• 3.10pm to 6.00pm: Workshop

This workshop is organized in close collaboration with our partner Pulsitive Impact.