The webinar is held in French​​

Creating or operating an e-commerce website in the European Union means complying with a wide range of legal requirements that go far beyond simply putting a site online. Personal data protection, cookies, commercial rules, online advertising, customer reviews, newsletters, and marketing practices are all strictly regulated under European and Belgian law.

This webinar offers a practical and e-commerce-focused approach. We will review the essential legal obligations applicable to online sales websites, with a focus on the concrete rules to be applied on a day-to-day basis in order to avoid the most common mistakes.

Webinar Objectives:

• Understanding the GDPR obligations applicable to an e-commerce website
• Mastering the rules regarding cookies, trackers, and audience measurement tools
• Identifying key commercial rules in e-commerce, particularly regarding advertising and fair practices
• Understanding the regulation of customer reviews and the prohibition of fake reviews
• Ensuring safe practices for sales prospecting and newsletter distribution

Who should attend?

This webinar is intended for entrepreneurs, online sellers, e-commerce managers, digital marketing managers, freelancers, website administrators, legal professionals, and anyone involved in managing or promoting an e-commerce website within the European Union.

Why you shouldn't miss the webinar?

• Because the rules applicable to e-commerce are numerous and regularly monitored.
• Because a non-compliant website can lead to penalties, formal notices, or a loss of customer trust.
• Because proper legal compliance is also a lever for credibility and professionalism.

Speaker

Sophie Everarts de Velp of Mutatis legal is a lawyer at the Brussels Bar. She supports companies in matters related to intellectual property (copyright, trademarks, etc.), technology law (artificial intelligence, websites, etc.), and data protection (GDPR, cookies, etc.). She is also an accredited expert by the Belgian Federal Public Service for Economy (SPF Économie), authorised to carry out free intellectual property pre-diagnostics for businesses.

Practical Information

Date: Tuesday, 20 January
Time: 12:00 - 13:00
Platform: Zoom. You will receive the link in the confirmation email. Please check your spam folder. The webinar will be recorded.
Language: French

The webinar is brought to you by Mutatis Legal and Enterprise Europe Network