One day to create your logo and build your visual identity​

An immersive workshop

No technical prerequisites are required. You must have a laptop and a notebook.

Are you an entrepreneur or professional based in Brussels and launching a project that needs a strong visual identity for its launch and development?

Participate in our workshop which will allow you to create your own logo and build the foundations of your visual identity.

This session will allow you to :

• To familiarize yourself with the concept of branding
• To introduce you to good design practices
• Transform your idea into a concept and bring it to life with the right tools
• To leave with concrete, ready-to-use files to develop your branding.

We will use Affinity as our main tool to create your files.

The day's program :

9:00 > 13:00

• Introduction to the concept of branding, visual identity and brand image

• Introduction and presentation of the applications selected for the implementation of your branding (offline + online)

• The foundations of a visual identity

• Choice of colors
• Choice of fonts

• Detailed presentation of Affinity 

• Corporate design best practices

14:00 > 17:30

• Brainstorming (values ​​+ DNA) – written arguments and ideas

• Concept visualization (drawn sketches)

• Finalizing your project in a chosen application

• Formatting for offline and online use

• Finalizing a business card

At the end of the day, you'll leave with your identity: clear, consistent, and ready to use for communication, sales, and growth !

Limited to 6 participants

Price :

• €540 (excl. VAT) – Beci Members
• €640 (excl. VAT) – General Admission

Subsidies (25% to 70%) may be available for our digital web and branding consulting workshops, subject to eligibility. Contact us for more information.

Included : drinks & lunch

The workshop will be led by Jean-Luc Crombois, Graphic Designer and Art Director, founder of SKWAADRA.

To register, please use the link below :

https://www.skwaadra.com/workshop-branding

Are you unavailable on Monday, March 2, 2026, or is the workshop sold out ?

New workshops will be held on Monday, April 13 and Monday, May 18

​